Leading Through Difficult Times

Description

A data breach, a plant accident, a lawsuit, a hurricane: a crisis is a sudden event that threatens the stability of a business, and any company can face one. This course covers crisis management from start to finish. You’ll learn to tell a true crisis from an ordinary setback and to recognize the five types of crisis a business can face. The rest of the course walks through the three stages of crisis management: forming a crisis team and writing a response plan beforehand, putting public safety first and communicating quickly while it unfolds, and taking care of victims and reviewing what happened afterward.

Lessons mix videos with matching and multiple-choice checks, and the course ends with a branching scenario in which you decide how to respond to a harassment complaint that has gone public.

What you’ll be able to do

• Tell a genuine crisis from a bad review or a sales slump
• Identify which of the five crisis types your business is most exposed to, from natural disasters to acts of malevolence
• Form a crisis team with the right departments represented
• Write a response plan that says what counts as a crisis and who is responsible for each action
• Respond to a crisis in four steps: recognize, understand, communicate, act
• Communicate with the public early and truthfully, even before all the facts are in
• Conduct a post-incident review that shows what went wrong and what to change

Who it’s for

Executives and senior managers who would be expected to take charge if something went wrong. It also suits anyone asked to serve on a company’s crisis team.

What’s inside

9 lessons, self-paced:

1. Introduction
2. How a Crisis Can Impact Your Business
3. Common Types of Business Crises
4. What Is Crisis Management?
5. Preventing and Preparing for a Crisis
6. Responding to a Crisis
7. Recovering After a Crisis
8. A Real-World Scenario
9. Summary

What you get

• 365 days of access from the date of purchase
• A certificate of completion when you finish the course
• Your place is saved, so you can stop and come back whenever you like
• Works on a computer, tablet or phone

You can also get this course, and every other course in the library, with All Access for $99.99 a year.